Social Media for Customer Service

by Steve Floyd on July 5, 2012

Social media for customer service is growing in popularity. Many customers prefer the convenience of customer support through this medium. Companies, in an effort to increase sales and maintain loyal customers, are searching for ways to maintain good customer interaction. According to Social Media Today, customers are more apt to spend 21 percent more with [...]

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Twitter Buys Posterous

by Steve Floyd on June 21, 2012

In a major move that may change both microblogging and traditional blogging, it has been released that Twitter buys Posterous, an innovative, popular blogging platform. Terms of the purchase were not disclosed. CEO of Posterous, Sachin Agarwal wrote about the news on his personal blog. Both Twitter and Posterous claim that Posterous will remained unchanged [...]

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Social Search for Content Marketing Ideas

June 18, 2012

It is difficult to ignore the impact of social media. The previous trend was branding, but now we are seeing it mature and begin to be measured and integrated into marketing campaigns universally. This should be no surprise, all things in this universe progress over time and become more sophisticated. Regardless of how sophisticated something [...]

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Your Guide To Social Media Optimization Pt. 2

June 22, 2011

Your Guide To Linkedin Optimization Profile Headline – The first and most important field to optimize on your LinkedIn profile is the headline.  It’s a way to explain what you do and how you do it to the world without having to use one of those awful labels known as a “job title.” Use your [...]

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Your Social Media Optimization Guide Pt. 1

June 20, 2011

When marketing online the one of the key objectives is to be found easier. It isn’t going to be easy for people to find you if you don’t have all the information that describes you structured properly. This not only applies in social media but also on your website in search engine placement. These social [...]

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Targeting Your Audience

June 17, 2011

Create a Personal or Branded Profile When it comes to your social media you have two options: you can either use a branded profile with your company’s logo, or you can opt to create a more personal profile that unites your own personal brand with that of the company.  If employees are using Social Media [...]

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Don’t Just Talk, Deliver

June 15, 2011

Monitor Activity Any enterprise or medium sized business should invest in a paid social media monitoring service likeRadian6 or Nielsen to better track Twitter conversations, identify trends, measure sentiment, and to get a good scope of what is going on in the social web. If you are more of a small business I would suggest [...]

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The Marketing by Sharing Concept

June 13, 2011

If you look at how many of the great social media marketers online you will notice a trend, the trend is called “Marketing By Sharing”.  People want to follow others because they want to see updates that are informative or entertaining and not because they are always trying to sell you something or get you [...]

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How to Set Up Your Editorial Calendar

June 10, 2011

The Importance of Setting Up a Social Media Editorial Calendar One of the most effective ways to organize all of your information you plan on sharing to your audience is to curate a social media editorial calendar.  One of the ones I like to use can be easily found for free using Google Docs with [...]

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Why Your Company Needs To Blog

June 8, 2011

With a blog, you can easily have fresh content for your website and social media profiles as often as you like. Writing original content about new product announcements, updating your customers, company or industry news is ideal subject matter for your blog. Despite what you may think you don’t have to be a web developer [...]

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