Okay so you have an understanding of how to appeal to your targeted audience. So whats next? Well you need also be aware of how to use Social Media Marketing Tools to make your marketing efforts more effective and less time consuming. There are plenty of tools being developed everyday so it may be hard trying to find out which ones are good for you without any guidance. Below there are some tools listed that are highly recommended get the most our of your campaign. Please take note that these tools are always evolving and some may not be around by the time you get to view this handbook, but as of today these are the best tools of the trade.
Hootsuite
What is Hootsuite?
Hootsuite is a online brand management and monitoring service, which publishes to websites such as Facebook, Twitter, Linkedin, Foursquare, and Myspace. With its browser-based dashboard users can manage all of their Social Media Accounts from the Hootsuite dashboard instead of having to juggle from all the various Social Network websites. One of the best features about Hootsuite is the fact that you can take a series of updates you want to send out and schedule them to be published at any given time you leaving you the freedom do work on other projects while your message is being sent out automatically. Keep in mind though you need to monitor your Hootsuite dashboard every so often to make sure that if people are responding to your published information you are quick to respond to them and not leave them hanging for too long.
Yahoo Pipes
What is Yahoo Pipes?
Yahoo Pipes is a useful composition tool that is use aggregate, mash up and manipulate content from the web. One of the main reasons why this is a useful tool because it helps you generate content and shares it for you automatically. This saves you plenty of time and you can customize your feeds to be specific on what kind of information you want to be published on your networks.
Ping.fm
What is Ping.fm?
Ping.fm is a free Social Networking Service that helps you publish your information from multiple Social Networks simultaneously. This another one of those tools that is real easy to use and is great for saving time. Whenever you have some breaking news about your company you can just upload your update all of your profiles at the same time. Another cool feature about Ping.fm is that it has a built in url-shortener. The purpose of having a url-shortener is because sites like Twitter will only let you type so many characters for every update so this can be easily fixed with Ping.fm. There are other url-shortening services such as bit.ly or tinyurl.com that can do the same thing as Ping.fm but does’nt help you post across all your channels at the same time.
Twitterfeed
What is Twitterfeed?
Twitterfeed allows you to take RSS feeds and link them to a Twitter or Facebook account, creating a new tweet when content is published to the feed. For example, you may have a blog that you update daily. Instead of manually creating a tweet every time you post a new blog entry, your twitterfeed would detect the new content from your RSS feed, and then create a new tweet automatically.
In case you may not be familiar with what a RSS feed is the definition according to Wikipedia is, “A family of web feed formats used to publish frequently updated content such as blog entries, news headlines, audio, and video.” The RSS stands for Really Simple Syndication. RSS allows users to avoid wasting time when visiting all of the websites they are interested in, and instead subscribe to websites and when new content is published it onto the subscribers browser.
Tweetdeck
What is Tweetdeck?
Tweetdeck is an desktop application for Social Networks like Twitter, Facebook, Linkedin, Myspace, Foursquare, and Google Buzz. Tweetdeck has become one of the essential twitter monitoring tools while also serving as another channel to aggregate content to other social media accounts. In a nutshell, Tweetdeck is just another way to make the monitoring of your Social Media accounts all in one place.
SocialOomph
What is SocialOomph?
SocialOomph is yet another popular Social Media Marketing tool with free and paid services that include letting users schedule status updates from their Social Media accounts and publish them at dates and times of their choosing. SocialOomph can also be very useful as a Twitter Follower Manager allowing you to unfollow groups of people who may not be following you back, which when done manually can be very time consuming.
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Have you considered using TweetAddr to help with gain followers? It also has an unfollow feature and search feature.
Yes I have it works pretty good.